[
    {
        "role": "user",
        "content": "what%20exactly%20is%20Amazon%20Haul%3F"
    },
    {
        "role": "assistant",
        "content": "Amazon Haul is a relatively new Amazon shopping experience focused on ultra-low-priced goods, designed to compete with discount marketplaces like Temu and Shein. Here\u2019s a breakdown of what it is, how it works, and what to expect as a shopper (and as a seller):\n\n---\n\n## \ud83d\uded2 What is Amazon Haul?\n\n- **Definition**: Amazon Haul is a dedicated section/platform within Amazon offering items priced *$20 or less* in the U.S. (or \u00a320 or less in the UK), with most products costing under $10/\u00a310.([aboutamazon.com](https://www.aboutamazon.com/news/retail/affordable-products-amazon-20-dollars-and-under?utm_source=openai))  \n- **Launch & Status**: It was introduced in beta in November 2024 in the U.S., and has since expanded to many other countries. As of late 2025, it is no longer in beta in many regions.([aboutamazon.com](https://www.aboutamazon.com/news/retail/amazon-haul-ultra-low-prices-under-10?utm_source=openai))  \n\n---\n\n## \ud83d\udd0d How It Works\n\n### Access & Layout\n\n- Available through the Amazon Shopping app (you may need to update it) and via a separate \u201cHaul\u201d section on desktop/mobile web (e.g., amazon.com/haul).([ecommercenorthamerica.org](https://www.ecommercenorthamerica.org/2025/04/07/amazon-haul-guide/?utm_source=openai))  \n- It has its **own cart & checkout**, separate from standard Amazon purchases.([sfgate.com](https://www.sfgate.com/shopping/article/amazon-haul-discount-store-explained-19919087.php?utm_source=openai))  \n\n### Product Range\n\n- Sells fashion, home goods, lifestyle items, electronics, beauty, and more.([aboutamazon.com](https://www.aboutamazon.com/news/retail/affordable-products-amazon-20-dollars-and-under?utm_source=openai))  \n- Many products are sourced directly from China, allowing very low costs but with trade-offs like longer shipping times.([cnbc.com](https://www.cnbc.com/2024/12/22/amazon-haul-takes-on-temu-to-bring-shoppers-cheap-goods-from-china-.html?utm_source=openai))  \n\n### Pricing, Discounts, & Fees\n\n- **Price Limits**: Everything is capped at $20/\u00a320, with many items under $10/\u00a310.([aboutamazon.com](https://www.aboutamazon.com/news/retail/affordable-products-amazon-20-dollars-and-under?utm_source=openai))  \n- **Shipping**: \n  - Orders over **$25** are eligible for free delivery (U.S.).([cnbc.com](https://www.cnbc.com/2024/11/13/amazon-haul-discount-storefront-debuts-to-take-on-temu-and-shein-.html?utm_source=openai))  \n  - Orders under that threshold usually incur a shipping fee.([cnbc.com](https://www.cnbc.com/2024/12/22/amazon-haul-takes-on-temu-to-bring-shoppers-cheap-goods-from-china-.html?utm_source=openai))  \n  - Delivery typically takes **one to two weeks**\u2014slower than Prime.([cnbc.com](https://www.cnbc.com/2024/12/22/amazon-haul-takes-on-temu-to-bring-shoppers-cheap-goods-from-china-.html?utm_source=openai))  \n\n- **Additional Discounts**:  \n  - 5% off for orders over $50  \n  - 10% off for orders over $75([aboutamazon.com](https://www.aboutamazon.com/news/retail/affordable-products-amazon-20-dollars-and-under?utm_source=openai))  \n\n### Returns & Safety\n\n- Backed by Amazon\u2019s A-to-Z Guarantee, ensuring safety, authenticity, and expected product condition.([aboutamazon.com](https://www.aboutamazon.com/news/retail/affordable-products-amazon-20-dollars-and-under?utm_source=openai))  \n- Returns are free typically only for items over a certain low price threshold (e.g. over $3 in U.S.).([cnbc.com](https://www.cnbc.com/2024/12/22/amazon-haul-takes-on-temu-to-bring-shoppers-cheap-goods-from-china-.html?utm_source=openai))  \n\n---\n\n## \u26a0\ufe0f Trade-Offs & What to Be Careful About\n\n| Feature         | Expect         |\n|----------------|----------------|\n| Product Quality | Varies; basic goods, mix of quality. |\n| Returns & Guarantees | Limited for ultra-cheap items. |\n| Delivery Speed | Slower (1\u20132 weeks); not Prime-eligible. |\n\nThese are the sorts of trade-offs Amazon is making to maintain those rock-bottom prices.([cnbc.com](https://www.cnbc.com/2024/12/22/amazon-haul-takes-on-temu-to-bring-shoppers-cheap-goods-from-china-.html?utm_source=openai))\n\n---\n\n## \ud83d\udcc8 Growth & Market Position\n\n- As of early 2026, there are **3,287+ sellers** participating in the U.S. Haul marketplace.([marketplacepulse.com](https://www.marketplacepulse.com/articles/amazon-haul-has-over-3000-sellers?utm_source=openai))  \n- It has expanded from U.S. mobile-only to over 25 locations globally.([aboutamazon.com](https://www.aboutamazon.com/news/retail/amazon-haul-ultra-low-prices-under-10?utm_source=openai))  \n\nAmazon Haul is clearly part of Amazon\u2019s strategy to capture more budget-focused shopping demand and compete in price-sensitive segments of e-commerce.([cnbc.com](https://www.cnbc.com/2024/12/22/amazon-haul-takes-on-temu-to-bring-shoppers-cheap-goods-from-china-.html?utm_source=openai))\n\n---\n\nIf you want, I can pull up the best practices for sellers on Amazon Haul, or examples of the types of deals you might find today. Do you want me to dig into that?"
    }
]