[
    {
        "role": "user",
        "content": "we%20see%20beds%20online%20can%20we%20find%20out%20what%20SEO%20our%20most%20successful%20competitors%20use"
    },
    {
        "role": "assistant",
        "content": "Yes \u2014 it\u2019s possible to see a lot of what makes your competitors\u2019 SEO successful. With the right tools and approach, you can uncover their top keywords, content strategy, backlink profile, and more. Here\u2019s how to do it, what tools are good, and what you can legally see.\n\n---\n\n## 1. What parts of your competitors' SEO you *can* uncover\n\nHere are the main things you can see (or approximate) about a competitor\u2019s SEO strategy:\n\n- Keywords they rank for in **organic search**  \n- Paid keywords & ads they\u2019re running (Google Ads etc.)  \n- Content they produce (blogs, guides, product pages) \u2014 and how often  \n- Backlink profiles: who links to them, how authoritative those links are  \n- Technical metrics: approximate site speed, mobile friendliness, domain authority, etc.  \n- Their SERP features: featured snippets, reviews, image packs they often appear in  \n\nKeep in mind: you\u2019ll only see what\u2019s visible publicly or through tools. You won\u2019t see private analytics like internal conversion rates or detailed keyword bid budgets unless disclosed.  \n\n---\n\n## 2. Tools that help you uncover these SEO secrets\n\nHere are some of the top tools (free & paid) that let you analyze what your competitors are doing:\n\n| Tool | What it lets you uncover / analyze |\n|---|---|\n| **Semrush** | Organic Research: keywords a domain ranks for, traffic estimates; Keyword Gap: see keywords your competitors use that you don\u2019t; also paid keywords. ([semrush.com](https://www.semrush.com/blog/competitor-keyword-analysis-tool/?utm_source=openai)) |\n| **Ahrefs** | Site Explorer \u2192 ranked keywords, content examples; see competing domains via overlapping keywords. ([backlinko.com](https://backlinko.com/competitor-analysis-tools?utm_source=openai)) |\n| **SE Ranking** | Competitive research: organic + paid keywords, top ranking pages, keyword difficulty metrics. ([backlinko.com](https://backlinko.com/competitor-analysis-tools?utm_source=openai)) |\n| **Sistrix** | Keyword discovery & competition intensity; visibility index; see all ranking keywords for competitors. ([sistrix.com](https://www.sistrix.com/google/keyword-discovery?utm_source=openai)) |\n| **SEOmonitor** | Website Explorer: get a competitor\u2019s top ~20 ranking keywords, compare with your own URL performance. ([help.seomonitor.com](https://help.seomonitor.com/en/articles/6984459-website-explorer-know-your-competition-and-discover-new-keywords?utm_source=openai)) |\n| **SpyFu** | Great for seeing the keywords competitors are bidding on (PPC) and also organic keyword data. ([semrush.com](https://www.semrush.com/blog/competitor-keyword-analysis-tool/?utm_source=openai)) |\n| **Backlinko\u2019s free tools** (and others) | Tools that let you \u201cpeek\u201d with limited data: see top pages, top keywords, backlinks etc., especially useful if budget\u2019s small. ([backlinko.com](https://backlinko.com/tools/competitor-analysis?utm_source=openai)) |\n\n---\n\n## 3. How to actually do it \u2014 a step-by-step\n\nHere\u2019s a workflow you can follow to learn what SEO tactics your competitors are using:\n\n1. **Pick who to analyze**  \n   Identify 3\u20135 competitors: those ranking above you for your core keywords, or doing well in your niche.\n\n2. **Find what keywords they use**  \n   Use a tool like Semrush, Ahrefs, SE Ranking, or SEOmonitor. Enter their domain \u2192 check their organic keywords, traffic volume, ranking positions.  \n\n3. **Do Keyword Gap Analysis**  \n   Compare their keywords vs. yours to find what you\u2019re missing (\u201clow-hanging fruit\u201d opportunity keywords). Semrush\u2019s Keyword Gap and Ahrefs\u2019 content gap tools are great for this. ([semrush.com](https://www.semrush.com/blog/competitor-keyword-analysis-tool/?utm_source=openai))\n\n4. **Study content & content strategy**  \n   Which of their pages are ranking? What types of content (e.g., long form, how-to, comparison)? What topics do they cover well? How often do they publish?\n\n5. **Backlink analysis**  \n   Use tools like Ahrefs or Semrush to see which domains link to your competitors. Look for high-authority domains \u2014 you might target similar sites for outreach.\n\n6. **SERP features and user intent**  \n   For important keywords, check the SERPs manually: are featured snippets, \u201cPeople also ask\u201d, maps, etc., appearing? What intent do the rankings seem to reflect (informational vs. transactional)?  \n\n7. **Track & monitor changes**  \n   Competitor strategies change. Use tools with alerts or dashboards so you can see when you've been overtaken or when someone else starts using a new tactic.\n\n---\n\n## 4. Legal and ethical boundaries\n\n- All the tools and methods above use **publicly available** or aggregated data\u2014nothing is illegal.  \n- Be sure **not** to try to access private data (e.g. hacking, using unauthorized access to analytics).  \n- Be honest and credit sources if you replicate content style, but don\u2019t copy verbatim.\n\n---\n\nIf you want, I can walk you through your **top 2\u20133 competitors** specifically (based on your site), and we can pull their keyword strategies together. Do you want to try that?"
    }
]